ACEA is an app that allows medical professionals such as doctors, nurses and dentists keep track of their continuing education credits. Their goal was app downloads.
Note: For this case study, Leads = App Downloads
Their Starting Adwords spend/Month:$150
READ THIS: The Advantage of Del Taco Survey - Read More About del taco survey code
Their Starting Adwords Leads/Day:Not Measuring/Negligible CPA:Not Measuring
Beginning Adwords Spend/Month:$900 Adwords Leads/Day:3 CPA:$10
Our Ending Adwords spend/Month:$900 Our Ending SEM Leads/Day:6 CPA:$5
We effectively increased spend by 600% while doubling lead volume and halving cost per lead.
Other metrics we increased through testing and optimization:
- CTR increased 725% from .4% to 2.9%
- Average CPC is lower by 11% from $1.78 to $1.61
- Average ad position is also up 188% from 4.7 to 2.5.